Ten Four worked alongside Brown Thomas to takeover local city centre coffee shop, 3fe, for a brand collaboration between 247 Represent and Mild Activity - a popular local running club - to launch the 247 Run Collection.

This venue takeover created a stand-out moment for the brand whereby a community of over 100 runners and fans of the brand were led by the Mild Activity team from one Dublin landmark to another, before reconvening at 3fe for a morning of networking and immersing themselves in the brand and its ethos, whilst enjoying an array of specialty coffees and delectable treats.