With an aim to raise awareness about the importance of wearing SPF daily, particularly when engaging in outdoor sports, Ten Four worked with La Roche-Posay to host a group of sports-persons, media and influencers for an immersive day of sun-care education, golf and networking.

Attendees were provided with a golf essentials kit complete with branded golf balls, a towel, score cards and refreshments. Most importantly, this essentials kit also included La Roche-Posay's hero products; Anthelios UVMune 400 Invisible Fluid and their Anti-Shine Face Mist, perfect for top-ups as guests made their way around the golf course. The golf tournament provided attendees with an opportunity to test the product in action, highlighting its practicality and long-lasting protection. 

Prior to setting off for a competitive afternoon in their branded golf buggies, guests were welcomed by renowned dermatologist Dr. Laura Lenihan alongside sports star and La Roche-Posay brand ambassador, Greg O'Shea, who hosted an informative chat around the products, their best-use and associated long-term benefits. They were then given a short lesson by a local golf-pro, ensuring that they were prepared from all angles before tackling the course.