In June, Primark unveiled the new Rita Ora Festival Collection at their showroom in Arthur Ryan House, Dublin.  Ten Four was delighted to be a part of bringing this  launch event to fruition;  a vibrant fusion of music, fashion and fun, embodying the spirit of festival culture.

At the Festival Pick & Mix station, guests could customise their own festival-themed gift bags with a range of trendy and practical items, ensuring a personalised touch for everyone. To elevate the festival spirit, a dedicated hair station offered creative braiding services by professional stylists. The event atmosphere was enhanced with refreshing cocktails, while DJ Rosa curated an electrifying music mix to set the perfect festival vibe for the launch.