An all encompassing brand event to showcase the launch of the latest technology from Samsung - the Samsung Galaxy S24 Series. The event fused sustainable fashion and the new Circle to Search technology as guests arrived at The Glasshouse, Dublin's trendiest new bar & lounge, and were given the opportunity to demo the latest smartphone and it's AI features.

Celebrity stylist Luke Day styled the chosen looks for the evening's fashion show, whilst these outfits were showcased live through the smartphone and projected on screen. Annika Bizon of Samsung took to the stage after the show, in conversation with Luke Day and the MC for the evening, Emma Power, for an interactive Q&A with the audience.