A cross-brand event for L'Oréal providing an immersive, experiential, and educational experience for all visitors, with emphasis placed on the message that routine is key when it comes to beauty. Ten Four transformed a listed Georgian building in Dublin’s city centre into The Skincare Townhouse.

The Skincare Townhouse was divided up into five separate spaces, each showcasing a different brand and their associated product range and technologies. Visitors underwent a unique journey, learning about key innovations, trends, and insights related to modern skincare.

The journey culminated in the creation of a fully personalised skincare routine, using 'hero' products from each range, leaving visitors feeling empowered and educated, with a newfound understanding of the importance of prioritising health in the realm of beauty.